Writing Hooks: How To Grab (And Keep) Anyone’s Attention with Erica Schneider

Key Takeaways:

• Writing hooks is essential for grabbing and keeping people's attention in the era of social media and short attention spans.
• Good hooks relate to people's pain, add credibility, build intrigue, leave cliffhangers, inspire others, have a spicy point of view, or use loss aversion.
• Hooks should be tailored to the audience and the topic being discussed.
• Using templates and copying others' hooks can make your writing seem unoriginal and uninteresting.
• Hooks should be used strategically and should deliver on their promise to avoid being seen as clickbait. Frameworks like SCQA, T-A-S, and PAS can be used to write effective hooks.
• Hooks should be tied to the takeaway to create a cohesive message.
• The spikiness of a point of view should be balanced with the risk of being perceived as controversial.
• Brand accounts can be challenging to grow, and it's important to focus on being relatable.