TOFU RESOURCE LIBRARY

Unlock $5,000+ worth of courses, templates, lessons, resources, workshops, & more by becoming a member of TOFU Growth or TOFU Mastery, starting at just $29.99/mo.

Learn More About TOFU Growth & Mastery

Sales for Sane People

Learn how to build a perpetual pipeline of warm leads through natural relationships. No cold outreach, no sleazy tactics.

Walk away with a system that generates 4-8 warm sales conversations every month.

The Pitch Perfect Pack

A ready-to-use bundle of proposal, capabilities deck, and case study templates.

Respond to leads with polished, professional documents instead of scrambling to build them from scratch every time.

Breakthrough Bylines

Go from low-paying gigs to premium clients by building a "credibility ladder" that helps you land increasingly better work at brands like Shopify and HubSpot.

Six-Figure Strategist

A step-by-step system for conducting audience research, identifying key messaging, and turning those inputs into keyword research, a content roadmap, and a content calendar your clients will pay premium rates for.

The 360° Content Refresh Workflow

A complete system for auditing and refreshing existing content.

Find what's underperforming, prioritize what to fix, and update it in a way that recovers lost traffic and rankings.

Superpower Positioning

Stop competing on price.

Figure out what makes you different from every other freelance content marketer. Then use your Superpower Positioning to attract the high-paying, great-fit clients you want.

And way, way more...

Tools & Templates

Tutorials & Deep Dives

Masterminds

Workshops

Lessons

SEO 2030: The Content & SEO Field Guide for the AI Era
SaaS SEO MBA: A Collection of the Internet's Best Resources on SEO for SaaS
Problem→Solution→Product Framework: How to Create TOFU Content that Converts
Teardown: How to Create a Blog Post w/ 5% Conversion Rate to SaaS Sign Up
Teardown: The Ahrefs Content Marketing Strategy (w/ Tim Soulo)
Content Marketing Attribution: 9 CR Reports We Use to Measure the Business Impact of Content & SEO
Agency Sales: Key Workflow for Closing $10k-$50k Clients with a Single Sales Call
The 4 Phases of the Agency Life Cycle
The Notion Agency Operating System (+ Profit Share Calculator)
Hiring Freelancers: A Complete Workflow for Hiring, Evaluating, and Onboarding Top Freelance Talent
Free Agency Operations Consultation — Katy Flatt
Intermediate Keyword Research: 3 Strategies to Level Up Your Workflow
Keyword Prioritization: How to Build an Opportunity Score Model to Identify Keywords that Convert
How to Reverse Engineer Long-Tail Keyword Ideas from Ahrefs/SEMrush
Sitemap Strategy: Turning SaaS Products & Features Pages into a Money-Making Machine
Get Paid Faster: How to Handle (and Prevent) Past-Due Clients (Draft)
How to focus on one audience when your keywords could reach multiple (Archive)
My content is ranking but not driving conversions. What do I do? (Archive)
How to Establish a Solid Writing Process for SEO Content
Basic Content Audit: How to Identify $711,240 in Lost Content Value
Building an AI Writing Assistant: Transform Your Writing Process with ChatGPT
The Content Repurposing Playbook: Getting The Most From Every Piece Of Content
How I Made the Leap Into Freelancing and Made It Work — Liam Carnahan
Ranking Money Pages: The $311,000 End-Around Strategy
Why Google May Not Be Indexing Your Content and What to Do About It
How to Select Keywords for the Middle Funnel
Where the Heck Do You Get Clients as a Freelancer?
Lizzie Davey's $250k Pitching Scripts
How to Grow New Business Through the Power of Partnerships
My Approach to Freelance Networking
My Top Freelancer Pricing Strategies to Strike Gold
What Freelancers Can Do to Make Themselves More Valuable
Mastering the Client Onboarding Process
How I Got Stiffed $4,000 by a Client and What I Learned
Working on the Business Rather Than in the Business

Get access to everything you need to build a thriving freelance business, solo consulting firm, or growing agency.