The Ultimate SaaS Content Marketing Checklist with Jess Joyce

Key Takeaways:

• The SaaS content marketing checklist covers various aspects of content optimization, including SEO best practices, content repurposing, CRO, external links, images, and more.
• Avoid using jargon and focus on user benefits in content to make it accessible and appealing to a wider audience.
• Incorporate trust elements, such as reviews and ratings, to build credibility and improve click-through rates.
• Utilize schema markup to enhance search visibility and highlight important information in search results. Optimize the size of images using tools like Squoosh to ensure they are properly sized in terms of dimensions and file size.
• Break up content by adding multiple images, but be mindful of page load times and use tools like Squoosh to optimize image size.
• Gather insights from customer interviews, sales materials, and industry-specific newsletters to better understand the goals and needs of your target audience.
• Utilize internal linking to connect semantically related content and improve the user experience and SEO.
• Include a call-to-action in meta descriptions to encourage user engagement and improve click-through rates.
• Focus on readability by using simple sentence structures, active voice, consistent tenses, and limiting jargon.
• Consider search intent when optimizing your content and ensure that your page aligns with the search results and competitors in your target niche.
• Align your SEO strategy with the KPIs and goals of your organization or clients to demonstrate value and drive revenue.
• Optimize URLs by keeping them short, descriptive, and clean, and use subfolders instead of subdomains whenever possible.
• Pay attention to UX and technical aspects such as responsive design, indexability, canonical tags, and adding a table of contents for longer pages.
• Leverage schema markup, such as article schema, brand schema, and rating schema, to enhance search visibility and provide additional context to search engines.
• Video content is becoming increasingly important, so consider incorporating video into your content strategy to cater to different types of content consumers.