Social Copywriting Secrets: Building an Audience of 114,985 w/ Eddie Shleyner

Key Takeaways:

• Creating a personal connection with the audience is crucial in copywriting.
• Sharing personal stories and experiences can resonate with readers and make the content more relatable.
• The goal of LinkedIn posts is to drive engagement and conversions, ultimately leading people to the website or newsletter.
• Using storytelling in copywriting can be a powerful way to convey messages and make them more memorable.
• Formulas and frameworks can be helpful in structuring copy, but it's important to avoid sounding generic or clickbaity.
• Dwell time, or the amount of time people spend on a post, is a signal to platforms like LinkedIn that the content is engaging and valuable.
• Creating curiosity and appealing to self-interest are effective hooks for capturing attention.
• Copywriting principles and techniques have remained constant over time because human psychology and the human condition do not change.
• The combination of storytelling and applying principles or techniques is what sets copywriting apart and makes it compelling. Storytelling is the most important part of copywriting and marketing, as it creates a unique and compelling point of view that resonates with audiences.
• There is always a story to tell, even in seemingly mundane topics. By putting people into real-life situations and making them vivid, you can create a connection with your audience.
• Overcoming self-doubt and finding your voice as a writer requires repetition and continuous improvement. It's about putting in the work and gradually developing your style and perspective.
• Separating growth and craft is essential for creative work. Giving yourself space to focus on improving your craft without distractions can lead to better results.
• The success of Eddie's newsletter was attributed to transferring the audience from the newsletter to LinkedIn, creating a virtuous circle of engagement and growth.