Defining Channel Strategies [Building a Content Marketing Strategy Live]

Key Takeaways:

• Developing a content marketing strategy involves diagnosing the problem, setting a guiding principle, and developing coherent tactics.
• The problems to be solved at each stage of the buyer's journey include overcoming outdated ideas, eliminating internal friction, helping marketers diagnose common content marketing problems, and convincing buyers that Optimist is the best solution.
• The unique approach and model of Optimist, as a hybrid agency collective, sets it apart from other options in the market. Overcoming outdated ideas about content marketing is crucial to attract business audiences looking for newer, better models.
• Increasing brand affinity and social reach requires collaborative content creation and sharing.
• The strategy is to inspire collective participation from the entire Optimist network by creating and sharing valuable and helpful content.
• Expanding the bubble of influence and overcoming algorithmic barriers are key to reaching a broader audience. Develop multiple content marketing strategies that align with specific goals
• Break down the overall content marketing strategy into smaller, focused strategies
• Create strategies for demand generation, increasing homepage visits, and getting existing clients to consume marketing content
• Identify the primary themes and strategies for the TOFU, MOFU, and BOFU stages
• Focus on lead generation to convert eyeballs into contacts Create opt-in opportunities for free help to convert contacts into leads
• Build a community for people with similar content marketing challenges
• Emphasize self-qualification and provide compelling evidence to motivate clients
• Highlight the exceptional nature of the content and confer a special status on clients to generate internal enthusiasm