Core Updates: What’s New In SEO (Q2 2024)

Key Takeaways:

• The March core update is a consequential and volatile algorithm update that has impacted various sectors and is still unfolding.
• The update aims to eliminate low-quality, templated SEO content and elevate user-generated content from platforms like Reddit and forums.
• There is debate about whether the update has improved or worsened search results, with some suggesting that the results have not significantly changed.
• Recommendations for adapting to the update include focusing on user experience, demonstrating personal expertise, and avoiding over-optimization.
• The long-term game plan of Google and the future of search results remain uncertain, with the need to consider a more global perspective and diverse search engines. Algorithm updates can have varying impacts on websites, and it's important to be cautious and proactive in SEO strategies.
• Local SEO can be influenced by specific algorithm updates, and it's crucial to adapt strategies accordingly.
• Certain factors, such as ad-heavy sites and the use of stock images, have been correlated with decreased rankings.
• Communication and transparency with stakeholders are key in managing algorithm updates and setting expectations.
• The concept of generative search (SGE) is evolving, and it's important to monitor its impact and adapt content strategies accordingly.
• Working on brand entities and creating non-replicable content can help future-proof SEO strategies.
• Monitoring search engine result pages (SERPs) and understanding user intent are essential in adapting to algorithm updates and SGE.