Content Ideas & Wrap Up [Building a Content Marketing Strategy Live]

Key Takeaways:

• Content planning involves brainstorming and executing specific content ideas.
• Affinity content can include team member spotlights, endorsements, and freelancer recommendations.
• Case studies can showcase successful projects and outcomes.
• Content behind-the-scenes can highlight the strategy and process behind content creation.
• Proactively answering questions and sharing content in communities can establish expertise and provide value.
• A baseline social strategy is important for increasing brand exposure and engagement. Elevate content into a strategic role by providing strategic guidance and getting involved earlier in the process
• Optimize content workflows to minimize inefficiencies and maximize impact
• Align cross-functional stakeholders to integrate content needs and avoid duplication
• Quantify and communicate the value of content to gain buy-in and budget
• Minimize missed opportunities and address content burnout
• Create content for different stages of the marketing funnel, including podcast interviews, newsletters, LinkedIn posts, and SEO-optimized content.
• Focus on driving affinity, awareness, and conversion through a comprehensive content strategy Positioning Optimist as a hybrid agency is key to differentiating it from traditional agencies and freelancers.
• The goal is to self-qualify leads by offering a free operations consultation to address content chaos and improve content operations.
• The content loop involves building an audience through the podcast, YouTube, and newsletter, qualifying leads with deeper content, and directing them to a guide or landing page about hybrid agencies.
• Retention tactics include client acknowledgement posts and internal content reviews to strengthen relationships with existing clients.