TOFU Private Community for Freelancers, Solopreneurs, & Agency Owners

Get the Tools, Support, & Network You Need to Succeed.

TOFU gives freelancers, solopreneurs, and agency owners the tools, resources, and support they need to grow today—and stay ahead tomorrow.

“Your advice and consulting really helped me put things into perspective and get things going in the right path. I was at around $15k - $25K MRR. As of last month, we just crossed $60k!”

- Shri Kanase, Founder, Yoru Marketing

Become a Member

$49.99/mo

TOFU MASTERY

Freelancing on easy mode.

✅ Full access to our private Slack community

✅ TOFU Connect monthly networking events

✅ Real-time job & gig feed

✅ Course library

✅ Business tools and templates

✅ Upskilling workshops

✅ Monthly Mastermind sessions

✅ Accountability groups

✅ Virtual coworking

Join Mastery (Most Value)

$29.99/mo

TOFU Growth

Go from gig work to professional freelancer.

✅ Full access to our private Slack community

✅ TOFU Connect monthly networking events

✅ Real-time job & gig feed

✅ Course library

✅ Business tools and templates

❌ Upskilling workshops

❌ Monthly Mastermind sessions

❌ Accountability groups

❌ Virtual coworking

Start with Growth

$9.99/mo

TOFU Plus

Get your questions answered by real freelancers who've been there.

✅ Full access to our private Slack community

✅ TOFU Connect monthly networking events

✅ Real-time job & gig feed

❌ Course library

❌ Business tools and templates

❌ Upskilling workshops

❌ Monthly Mastermind sessions

❌ Accountability groups

❌ Virtual coworking

Start with Plus

Cancel any time. 7-day money-back guarantee.

If you're not completely satisfied, let us know for a full refund—no questions asked.

See Everything You Get with Your TOFU Membership

Community

	Free $0	TOFU $9.99	Growth $29.99	Mastery $49.99
Slack — Wins, Failure Therapy, Intros, Pets	✓	✓	✓	✓
Slack — All channels	—	✓	✓	✓
Real-time job & gig feed	—	✓	✓	✓
TOFU Connect (1:1 matchmaking)	—	✓	✓	✓
Daily discussion prompts	—	✓	✓	✓
Small-group accountability pods	—	—	—	✓
Weekly virtual coworking sessions	—	—	—	✓

Courses

	Free $0	TOFU $9.99	Growth $29.99	Mastery $49.99
Sales for Sane People Tyler Hakes	—	—	✓	✓
Six-Figure Strategist Tyler Hakes	—	—	✓	✓
Breakthrough Bylines	—	—	✓	✓
The Pitch Perfect Pack	—	—	✓	✓
Goal Setting: Vision for the Best Year Yet	—	—	✓	✓
Eye to Eye with Your ICP	—	—	✓	✓
The 360° Content Refresh Workflow	—	—	✓	✓
Freelance & Agency Rate Calculator	—	—	✓	✓
Positioning: Find Your Superpower	—	—	✓	✓

Lessons

	Free $0	TOFU $9.99	Growth $29.99	Mastery $49.99
SEO 2030: The Content & SEO Field Guide for the AI Era	—	—	✓	✓
SaaS SEO MBA: Best Resources on SEO for SaaS	—	—	✓	✓
Positioning: Find Your Superpower, Attract Better Clients	—	—	✓	✓
Problem→Solution→Product Framework	—	—	✓	✓
Teardown: Blog Post w/ 5% Conversion Rate to SaaS Sign Up	—	—	✓	✓
Teardown: The Ahrefs Content Marketing Strategy w/ Tim Soulo	—	—	✓	✓
Content Marketing Attribution: 9 Reports to Measure Impact	—	—	✓	✓
Agency Sales: Closing $10k–$50k Clients in a Single Call	—	—	✓	✓
Modular Retainers: Flexible Engagements that Boost CLV	—	—	✓	✓
The 4 Phases of the Agency Life Cycle	—	—	✓	✓
Win Every Week: Building Better Client Relationships	—	—	✓	✓
The Notion Agency Operating System (+ Profit Share Calculator)	—	—	✓	✓
Hiring Freelancers: Hiring, Evaluating & Onboarding Talent	—	—	✓	✓
Free Agency Operations Consultation Katy Flatt	—	—	✓	✓
Intermediate Keyword Research: 3 Strategies to Level Up	—	—	✓	✓
Keyword Prioritization: Build an Opportunity Score Model	—	—	✓	✓
How to Reverse Engineer Long-Tail Keyword Ideas	—	—	✓	✓
Sitemap Strategy: SaaS Features Pages as a Money-Making Machine	—	—	✓	✓
Get Paid Faster: Handle & Prevent Past-Due Clients	—	—	✓	✓
How to Focus on One Audience with Multi-Audience Keywords	—	—	✓	✓
My Content Is Ranking but Not Converting. What Do I Do?	—	—	✓	✓
How to Establish a Solid Writing Process for SEO Content	—	—	✓	✓
Basic Content Audit: Identify $711,240 in Lost Content Value	—	—	✓	✓
Building an AI Writing Assistant with ChatGPT	—	—	✓	✓
The Content Repurposing Playbook	—	—	✓	✓
How I Made the Leap Into Freelancing Liam Carnahan	—	—	✓	✓
Ranking Money Pages: The $311,000 End-Around Strategy	—	—	✓	✓
Why Google May Not Be Indexing Your Content	—	—	✓	✓
How to Select Keywords for the Middle Funnel	—	—	✓	✓
Where the Heck Do You Get Clients as a Freelancer?	—	—	✓	✓
Lizzie Davey's $250k Pitching Scripts	—	—	✓	✓
How to Grow New Business Through Partnerships	—	—	✓	✓
My Approach to Freelance Networking	—	—	✓	✓
My Top Freelancer Pricing Strategies	—	—	✓	✓
What Freelancers Can Do to Make Themselves More Valuable	—	—	✓	✓
Mastering the Client Onboarding Process	—	—	✓	✓
How I Got Stiffed $4,000 by a Client & What I Learned	—	—	✓	✓
Working on the Business Rather Than in the Business	—	—	✓	✓

Tools & Templates

	Free $0	TOFU $9.99	Growth $29.99	Mastery $49.99
The Pitch Perfect Pack Proposal, capabilities & case study templates	—	—	✓	✓
Freelance & Agency Rate Calculator	—	—	✓	✓
Pricing Strategy Examples	—	—	✓	✓
Content Strategy & Creation Quote Example	—	—	✓	✓
Content Strategy Example Deliverable	—	—	✓	✓
Client Screening Questions Email Template	—	—	✓	✓
Client Inquiry / Onboarding Email Template	—	—	✓	✓
Client Offboarding & Testimonial Request Template	—	—	✓	✓
AI Overviews (SGE) Visibility Tracker	—	—	✓	✓
21 ChatGPT Prompt Templates for Content Creation	—	—	✓	✓
SEO Opportunity Analysis & Growth Forecasts Template	—	—	✓	✓
Keyword Cannibalization Analysis Template	—	—	✓	✓

Masterminds

	Free $0	TOFU $9.99	Growth $29.99	Mastery $49.99
Writing Hooks Erica Schneider	—	—	—	✓
SEO Audits for Content People Tyler Hakes	—	—	—	✓
Analytics in GA4 Brie Anderson (2 sessions)	—	—	—	✓
How to Write Case Studies Joel Klettke	—	—	—	✓
BOFU Content: Competitor/Vs Pages Federico Jorge	—	—	—	✓
The $250k Warm Pitching Strategy Lizzie Davey	—	—	—	✓
Original Research Reports Erin Balsa	—	—	—	✓
Sales, Biz Dev & Lead Gen Tyler Hakes	—	—	—	✓
AEO/GEO/LLMO Jess Joyce	—	—	—	✓
Cold Email Pitching Mike Straus	—	—	—	✓
How to Sell Thought Leadership	—	—	—	✓
New topics added monthly	—	—	—	✓

Workshops

	Free $0	TOFU $9.99	Growth $29.99	Mastery $49.99
Topic Clusters & Topical Authority Chima Mmeje	—	—	—	✓
Google Algorithm Futureproofing Kevin Indig	—	—	—	✓
Link Building & PR Outreach Amanda Milligan	—	—	—	✓
Insight-Driven Copywriting Funnels Konrad Sanders	—	—	—	✓
Pricing, Client Negotiations & Raising Rates Kat Boogaard	—	—	—	✓
Productize & Scale Your Business James Sowers	—	—	—	✓
Agency Operations Q&A Katy Flatt	—	—	—	✓
Client Screening, Onboarding & Offboarding Kaleigh Moore	—	—	—	✓
Client Retention Q&A	—	—	—	✓
Customer Interviews & Growing an Agency Joel Klettke	—	—	—	✓
Everything But The Words: AI for Content	—	—	—	✓
AI-Assisted Content Workflows	—	—	—	✓
How to Steal Your Competitor's Best Keywords	—	—	—	✓
Information Gain Content: Increase Traffic 16,500% Bernard Huang	—	—	—	✓
Editor's Secrets: Leveling Up Your Writing	—	—	—	✓
Creating Original Research Reports Nneka Otika	—	—	—	✓
Social Copywriting Secrets: Building an Audience of 114,985 Eddie Shleyner	—	—	—	✓
Technical SEO for Content People Jamie Indigo	—	—	—	✓
Raising Your Rates Josh Krakauer & Jasmine Williams	—	—	—	✓
Firing Clients: Agency/Freelance Roundtable	—	—	—	✓
Agency Growth: Identifying & Overcoming Bottlenecks Dev Basu	—	—	—	✓

You're Not Alone

🚀

Courses

Courses that will help you master new skills and run your business like a true pro.

🔪

Templates & Resources

Out-of-the-box resources and templates that will help you dial in your pitch, pricing, services, and more.

🎯

Workshops

Monthly expert workshops that teach you new skills and knowledge you can apply immediately.

🔒

Job & Gig Feed

Get early access to our curated feed of jobs, gigs, and work opportunities.

🤙

Weekly Virtual Coworking

Find your flow with structured, weekly coworking sessions.

📚

Private Network

Private peer network to ask questions, get feedback, and learn from your peers.

Join TOFU Now

MY LESSONS—LEARNED
THE HARD WAY

My name is Tyler Hakes and I run Optimist—a seven-figure content marketing agency focused on building organic growth engines for product-led businesses.

After seven nine ten years of building the business, I’ve learned a lot.

And I’ve shared transparently about my journey as an entrepreneur, my wins, and my failures.

I’m not a guru.

I don’t have a “perfect system.”

But I’m an optimist. I believe in paying it forward, helping people learn, and growing together.

TOFU is another way for me to share knowledge and help you build a great business.

I hope to see you inside and share what I’ve learned on my own, plus what I've learned from people I know and respect in the industry.

Cheers! 🍻

YOUR PATH TO BUSINESS
& CAREER
GROWTH

ADVANCED RESOURCES INSIDE

Whether you're a freelance writer looking to move into strategy work or a solo practitioner poised to build an agency, TOFU is for you.

This community and the included resources will help you:

Learn new skills
Work fewer hours
Earn more money
Feel less stressed

Become a Member

$4,000+ Worth of Resources.

Less than
$50/mo.

Join Today

~~$300~~ - Modular retainers system

~~$400~~ - High-margin positioning guide

~~$100~~ - Agency sales & qualification workflow

~~$300~~ - Hiring workflow & JD templates

~~$450~~ - Opportunity score model

~~$300~~ - Strategist training

~~$300~~ - Productization course

~~$350~~ - GA4 training

~~$250~~ - Monthly live video calls

~~$100~~ - Exclusive Slack channel access

...and much more!

What's Inside the TOFU Library?

Here's a quick look.

The Pitch Perfect Pack

Nearly 20 customizable templates to create your own professional proposals, case studies, and capabilities deck.

Break/through Bylines

Learn how to strategically build your credibility and land work with your dream clients.

Six-Figure Strategist

Level up from writer to strategist. This course will teach you how to build an SEO content strategy from scratch.

Positioning Your Business for Growth

Define and pitch your superpower to command higher rates than ever before.

360° Content Refresh

Revive outdated and underperforming content with this comprehensive refresh workflow.

Sales for Sane People

Build a lifetime of leads and client work with this step-by-step weekly system.

See Everything You Get

“As an SEO Consultant, TOFU has given me an inside look at growing into a successful agency. Between the templates I can apply directly to my business and monthly Q&A calls, TOFU has helped me get unstuck and on the right track to earning more.”

- Jeffrey Trull, Founder, Impactfully Media

GET ACCESS TO

ALL TOFU RESOURCES & THE COMMUNITY

With your membership, you'll get access to all current resources and community features plus all future resources at no additional cost.

$49.99/mo

TOFU MASTERY

Freelancing on easy mode.

✅ Full access to our private Slack community

✅ TOFU Connect monthly networking events

✅ Real-time job & gig feed

✅ Course library

✅ Business tools and templates

✅ Upskilling workshops

✅ Monthly Mastermind sessions

✅ Accountability groups

✅ Virtual coworking

Join Mastery (Most Value)

$29.99/mo

TOFU Growth

Go from gig work to professional freelancer.

✅ Full access to our private Slack community

✅ TOFU Connect monthly networking events

✅ Real-time job & gig feed

✅ Course library

✅ Business tools and templates

❌ Upskilling workshops

❌ Monthly Mastermind sessions

❌ Accountability groups

❌ Virtual coworking

Start with Growth

$9.99/mo

TOFU Plus

Get your questions answered by real freelancers who've been there.

✅ Full access to our private Slack community

✅ TOFU Connect monthly networking events

✅ Real-time job & gig feed

❌ Course library

❌ Business tools and templates

❌ Upskilling workshops

❌ Monthly Mastermind sessions

❌ Accountability groups

❌ Virtual coworking

Start with Plus

Cancel any time. 7-day money-back guarantee.

If you're not completely satisfied, let us know for a full refund—no questions asked.

Get the Tools, Support, & Network You Need to Succeed.

$49.99/mo

TOFU MASTERY

$29.99/mo

TOFU Growth

$9.99/mo

TOFU Plus

See Everything You Get with Your TOFU Membership

Community

Courses

Lessons

Tools & Templates

Masterminds

Workshops

You're Not Alone

🚀

Courses

🔪

Templates & Resources

🎯

Workshops

🔒

Job & Gig Feed

🤙

Weekly Virtual Coworking

📚

Private Network

MY LESSONS—LEARNEDTHE HARD WAY

YOUR PATH TO BUSINESS& CAREERGROWTH

ADVANCED RESOURCES INSIDE

$4,000+ Worth of Resources.

Less than$50/mo.

What's Inside the TOFU Library?

The Pitch Perfect Pack

Break/through Bylines

Six-Figure Strategist

Positioning Your Business for Growth

360° Content Refresh

Sales for Sane People

GET ACCESS TO

ALL TOFU RESOURCES & THE COMMUNITY

$49.99/mo

TOFU MASTERY

$29.99/mo

TOFU Growth

$9.99/mo

TOFU Plus

FREQUENTLY ASKED QUESTIONS.

Can you explain what's included in the different tiers?

How does it work? What tools or systems are involved?

Is it just Tyler making content for this community?

How do I know if it’s right for me?

Are TOFU resources only focused on content marketing?

What kind of resources will be added in the future?

Will the resources be available forever?

MY LESSONS—LEARNED
THE HARD WAY

YOUR PATH TO BUSINESS
& CAREER
GROWTH

Less than
$50/mo.