What Actually Happens When You Niche Down
This video is a short clip from Tyler's live TOFU Mastery Workshop: The Power of Positioning.
Become a TOFU Mastery member today to catch the full video, which covers:
- Why niching down won't cost you the clients you're afraid of losing
- The four freelance business models (and the two you want to avoid)
- Two ways out of the "I do a bit of everything" trap
- The niching "Goldilocks Zone" – and how to find yours
You'll also get access to everything else in the $4,000+ TOFU Resource Library, including…
The Pitch Perfect Pack
Nearly 20 customizable templates to create your own professional proposals, case studies, and capabilities deck.
Break/through Bylines
Learn how to strategically build your credibility and land work with your dream clients.
Six-Figure Strategist
Level up from writer to strategist. This course will teach you how to build an SEO content strategy from scratch.
Positioning Your Business for Growth
Define and pitch your superpower to command higher rates than ever before.
360° Content Refresh
Revive outdated and underperforming content with this comprehensive refresh workflow.
Sales for Sane People
Build a lifetime of leads and client work with this step-by-step weekly system.
“As an SEO Consultant, TOFU has given me an inside look at growing into a successful agency. Between the templates I can apply directly to my business and monthly Q&A calls, TOFU has helped me get unstuck and on the right track to earning more.”
- Jeffrey Trull, Founder, Impactfully Media
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