Meet your Ideal Customers and unlock key insights to help you grow your business
Join MOFU to get instant access to this resource and join us for the guided challenge.
GET ACCESSStop Guessing What Your Dream Clients Want
You may think you know your customers.
But do you really?
How many of them have you actually spoken with?
Do you know what their day-to-day lives look like?
What keeps them up at night?
Their true goals?
...then how can you effectively market and sell your services to them?
The key to building and growing a successful freelance business or agency?
It's knowing your customers.
Really understanding them—so you can speak their language and align your work with their greatest needs.
When you do that, you transform yourself from just another freelancer or service agency into a true partner who can help them achieve their goals.
Eye to Eye is a 3-week challenge that teaches you how to interview your target customers and use that knowledge to grow your business.
Follow this proven system to unlock insights that will help you:
- Nail your positioning to align directly with your ICP's needs
- Improve your messaging to speak directly to their biggest challenges
- Create content that connects your work to their goals and pain points
Hands-On Help in the Journey
Talking to people may be scary.
But you're not alone.
The guided Eye to Eye challenge kicks off on February 3 for all members of MOFU.
Together, we'll walk through the process step by step.
We'll identify the ICP you're trying to target.
We'll reach out and schedule calls.
Then we'll conduct insightful interviews that gives you the full picture on their:
- Roles: Your ICP's responsibilities, projects, and position
- Goals: How they're measured and what they want to achieve as individuals
- Worries: The barriers and pain points keeping them from success (that's where you come in!)
Join us for the guided challenge. Ask questions, get feedback, and find the best path forward for your business.
Plus, unlock all of the benefits of MOFU.
Inside MOFU
MOFU is the private community for freelancers, solopreneurs, and agency owners ready to unlock serious business growth.
As a member, you'll get access to:
- Private peer community
- On-demand help and feedback
- Weekly goal setting and accountability
- Guided monthly curriculums to master your pricing, positioning, and more
- Professional feedback on critical business assets like your website, portfolio, and case studies
- Q&A library with expert advice on common business challenges
- Exclusive expert Q&As
- Monthly live video calls and discussion
- $4,000+ worth of advanced resources
- Access to all future content and resources
*Members of MOFU already have access to this resource. No need to sign up again!
